Most of TikTok Shop is noise.This is the signal.
Published research from L.E.A.D. Alliance on what is actually moving on TikTok Shop. Platform shifts, product breakouts, and creator patterns, read before they are obvious. The application lives inside L.E.A.D. Alliance.
Every brief, in the open.
Research published as the data moves. The application, and the ongoing briefings, live inside L.E.A.D. Alliance.
- CREATOR INTELLIGENCEJun 27, 20264 min read
Video Format Now Outpredicts Follower Count on TikTok Shop
A 24,800-follower account pulled 14.2 million views on a single TikTok Shop video, and two accounts under 10,000 followers cleared millions reusing the same opener. The structure of the video is outweighing the size of the audience.
Read the brief - CONTENT INTELLIGENCEJun 27, 20264 min read
The Trending-Audio Myth on TikTok Shop
Across 1,820 TikTok Shop videos, the top performers overwhelmingly used the creator's own original sound, not a trending track. The instinct to chase trending audio runs against what the winning videos actually do.
Read the brief - MARKET STRUCTUREJun 27, 20264 min read
The Top Magnesium Brand on TikTok Shop Has Never Posted a Video
The brand winning the magnesium category on TikTok Shop carries 117,500 followers and zero videos. It owns the category entirely through affiliate creators. The model is the story.
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- AFFILIATE STRATEGYApr 13, 20264 min read
The Distribution Penalty TikTok Applies to Business-Classified Accounts
The account type a creator selects at registration now materially determines their subsequent reach ceiling. Two published case studies make the mechanism legible, and point to a ninety-second settings change that outperforms most paid growth tactics.
Read the brief - CREATOR POLICYApr 13, 20263 min read
The Four Distress Patterns Dominating Creator Forums This Month
An indexed pull across a dozen TikTok seller and creator subreddits shows one pattern absorbing the conversation, and three others converging around frozen money. The shape of the distress tells which platform changes are actually biting.
Read the brief - CREATOR POLICYApr 7, 20263 min read
How a 200-Point Score Now Decides Your TikTok Shop Paycheck
TikTok Shop now routes every seller and creator through a single 200-point Creator Health Rating. Crossing the wrong threshold no longer triggers a warning. It freezes commissions in hours.
Read the brief - PRODUCT INTELLIGENCEApr 7, 20264 min read
Home Utility Products Overtake Beauty on TikTok's Viral Leaderboard
The top three viral products in TikTok's first-week-of-April sample are all home utility. Beauty is absent from the top tier for the first time in the current reporting cycle, and the rotation is being driven by share rates rather than raw view counts.
Read the brief - AFFILIATE STRATEGYApr 13, 20264 min read
The Two-Track Monetization Ladder TikTok Now Runs for Creators
TikTok Shop now operates two formally separate creator monetization programs with distinct entry criteria and payout mechanics. Creators treating the platform as a single monetization surface are leaving paid access to the second track on the table.
Read the brief - PRODUCT INTELLIGENCEApr 2, 20264 min read
Share Counts Now Predict Viral Products Better Than View Counts
Share count has quietly overtaken view count as the leading indicator for viral products on TikTok Shop. The first-week-of-April sample shows the pattern cleanly. And points to a creative framing that drives share behavior at a premium.
Read the brief - AFFILIATE STRATEGYApr 7, 20263 min read
Why TikTok Shop Search Is Quietly Absorbing the FYP's Old Job
The For You Page is no longer the primary sales surface on TikTok Shop. Search has moved from a distant traffic source to the channel where intentional buyers now land. And the distribution rules are different.
Read the brief - PRODUCT INTELLIGENCEApr 13, 20264 min read
The Two-Lane Distribution Model TikTok Runs for Shoppable Video
Every shoppable-tagged video enters two distribution pipelines at once, and the two lanes behave differently. Creators filming one creative for both surfaces pay the reach tax on the first without capturing the commerce offset on the second.
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